We Love Data. But We Love People More.

At Backscatter, we combine anthropology and data science to

* A Human Data Science STUDIO

Backscatter is a Human Data Science Studio based in Copenhagen, where a profound curiosity about people meets data science in experiments, analyses and consultancy about data-driven innovation and decision-making. We find human answers to complex questions and help organisations navigate in a datafied world.


At the heart of our work is a fundamental interest in exploring the human experience, mapping people’s behavior, interactions and opinions. And we specialize in studying this both offline and online with the latest digital and computational methods. But we believe such data science tools don't hold the answer to eveyrthing. That's why we combine data science with anthropological methods and bridge 'thick data' with 'big data'. To add qualitative dimension and human context to every data project we do.

Data Science

Machine learning. Data Mining. Artificial Intelligence. The list of techniques in our toolbox is long. We are obsessed with them because we are nerds, but more critically  because they allow us to rethink the way we do anthropology: To ask new questions about the world and to reach more nuanced insights, where traditional qualitative/quantitative methods fall short. So we use data science to expand our imagination about data analysis and to renew the way we tell stories with data.

Core Services



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Complex Questions with data science

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Data Imagination
in Organisations

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Data Fantasi

Vi hjælper organisationer udvide deres data fantasi, så flere bliver i stand til at til at tænke kreativt om organisatoriske problemstillinger igennem data. Så data bliver sjovere og mere sexet at arbejde med. Vi udvider forståelsen af, hvad der kan udgøre brugbare data og hjælper organisationer forstå, hvordan data kan anvendes på nye og eksperimenterende måder og være med til at fremme innovation, inddragelse og strategiudvikling i din organisation.

Data Realisme

Vi ønsker at gøre det nemmer for organisationer at skelne hype fra de virkelige potentialer i dataarbejde. Det er fx vigtigt at afmystificere ideen om at big data kan løse alle problemer. Derfor er data realisme lige så vigtig for os i vores projekter som data fantasien. Fordi det er vigtigt både at kende muligheder og begrænsning ved anvendelsen af data - heriblandt hvornår dataprojekter kan være med til at rykke ved en problemstilling, og hvad det kræver af ressourcer.

We Combine Data Fantasy
and Data Realism

Backscatter aims to open new perspectives for the public and private sectors to interact with their surroundings in a data-driven way. We explore digital methods to visualize, analyze and engage with data. Backscatter is a consortium of research scientists and practitioners methods to visualize, analyze and engage with data. Backscatter is a consortium of research scientists and practitioners.


Robust Coastal Protection Dragør

IBM x Backscatter

Creative Industries DK

Plastic Change

Future Education in Horsens

The Bikuben Foundation

Leadership Summit Viborg

Implementing SDGs in Arendal

DNA Aalborg


Wonderful Copenhagen

Culture and Leisure Management

Randers Municipality

Embankments in Dragør

The Royal Danish Theatre

Odense Makers

Financial Directors DK

Royal Unibrew


At Backscatter we care  about strengthening democracy and participation, and enabling more people to be part in important decisions about how societies and organisations develop. We believe  we  create better solutions when we listen to people and activate collective knowledge..

That's why we work passionately to rethink co-creation,
public engagement and user involvement in a data science perspective, helping organisations develop human-centered strategies, products and services for the future.

About Us

Backscatter is a data driven startup based in Copenhagen. Our team is composed of different profiles that hold unique experience and skills across the fields of anthropology, sociology, data science, future studies, archeology, philosophy and organisational development. This enables us to create new insights and help organisations upfold strategic problems in new ways through data projects that are tailored to their current situation.

Core Team

Thøger Riis Michelsen


Jakob Carstensen

Partner · Head Of People & Operation

Ronja Lofstad

Project Manager

Bertil Ipsen

Head of Tools & Technology

Anders Koed

Partner · Associate Professor at Aalborg University

Anders Munk

Partner · Associate Professor and Director at TANTLab

Lasse Kristensen

Student Assistant

Community Partners & Collaborators

We are proud to have been founded by partners from the consultancy Agora, the organisation Volcano and the research unit TANTLab at Aalborg University. This means that we are surrounded by creative brains from both research, consultancy and creative industries with which we collaborate and share knowledge.

Kristian Riis

Partner · Director in NordicLA

Jakob Nørlem

Partner · Consultant in Management Development

Andreas Granhof

Partner · Phd in Organisational Development

Adam Allen

Finance & Administration

Sofie Thorsen

Creative assistance

Mathieu Jacomy

PhD and expert in data visualization


Do you want to talk?
Here are three good reasons to reach out.

Wanna wrestle? Are you a curious company or organization that wants to discuss a possible project or  hear, how we can help with a current challenge? Let's connect and have an open talk about it.

Discuss a project

We love to collaborate. Are you a skilled student or experienced data practitioner who wants to borrow our data, test an experiment or develop a new method with us? Let’s dance.

Co-create with us

We are always looking for skilled people. Are you passionate about ethnography and data science, or really good at communication, design, consultancy or something else? Show us what you got.

Talk about job

We love data, but we love talking to people even more. Send us a question and you will hear from us soon.

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