We Love Data. But We Love People More.

At Backscatter, we combine anthropology and data science to

* A Human Data Science STUDIO

Backscatter is a Human Data Science studio based in Copenhagen. We bridge ‘big data’ and ‘thick data’ by combining human science and data science in innovative analyzes that help organisations find human answers to complex questions in a data-driven way.


At the heart of our work is a fundamental interest in exploring people’s behaviour, movements, interactions and opinions and we specialize in studying this both offline and online with the latest digital and computational methods. However, we think that thick data is just as important as big data. Therefore, we combine data science with anthropological methods to add a qualitative dimension to our analysis, ascribing meaning and human context to every data project we do.

Data Science

Machine learning. Data Mining. Big Data. Artificial Intelligence. Image Recognition. The list of techniques in our data science toolbox is long. We are obsessed with them because we are nerds, but more importantly because we can use them to rethink the way we do anthropology. Data science enable us to ask new questions and reach more nuanced insights, where traditional qualitative and quantitative methods fall short. We use data science to expand our imagination about how we can work with data, to visualize complex information, and to tell new and innovative data-stories.

Core Services



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Digital Mapping & Big Data Analysis

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Data Imagination
in Organisations

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Data Fantasi

Vi hjælper organisationer udvide deres data fantasi, så flere bliver i stand til at til at tænke kreativt om organisatoriske problemstillinger igennem data. Så data bliver sjovere og mere sexet at arbejde med. Vi udvider forståelsen af, hvad der kan udgøre brugbare data og hjælper organisationer forstå, hvordan data kan anvendes på nye og eksperimenterende måder og være med til at fremme innovation, inddragelse og strategiudvikling i din organisation.

Data Realisme

Vi ønsker at gøre det nemmer for organisationer at skelne hype fra de virkelige potentialer i dataarbejde. Det er fx vigtigt at afmystificere ideen om at big data kan løse alle problemer. Derfor er data realisme lige så vigtig for os i vores projekter som data fantasien. Fordi det er vigtigt både at kende muligheder og begrænsning ved anvendelsen af data - heriblandt hvornår dataprojekter kan være med til at rykke ved en problemstilling, og hvad det kræver af ressourcer.

We Combine Data Fantasy
and Data Realism

Backscatter aims to open new perspectives for the public and private sectors to interact with their surroundings in a data-driven way. We explore digital methods to visualize, analyze and engage with data. Backscatter is a consortium of research scientists and practitioners methods to visualize, analyze and engage with data. Backscatter is a consortium of research scientists and practitioners.


The Bikuben Foundation

Leadership day


DNA Aalborg

Financial managers in Denmark

Randers Municipality

Wonderful Copenhagen


Embankments in Dragør

Copenhagen Municipality Culture and Leisure Management (KFF)

The Royal Danish Theatre

Odense Makers

Royal Unibrew


At Backscatter we care deeply about strengthening democracy and participation, and we want to enable more people to participate in important decisions about how societies and organisations develop.
We believe that we can create better solutions for the future when
we listen to people and activate collective knowledge amongst users, employees and citizens with something at stake.

Therefore, we work passionately to rethink co-creation,
public engagement and user involvement in a data science perspective, to help organisations develop human-centered strategies, products and services for the future.

About Us

Backscatter is a data driven startup based in Copenhagen. Our team is composed of different profiles that hold unique competences across fields such as anthropology, sociology, computer science, future studies, history of technology, archeology, philosophy and organisational development. This enables us to provide new insights and help organisations upfold strategic problems in new ways through data projects, tailored to their current situation.

Core Team

Thøger Riis Michelsen

Partner · Head Of Relations & Partnerships

Jakob Østergård Carstensen

Partner · Head Of People & Operation

Ronja Lofstad

Project Manager · Slayer Of Data

Wafa El Ghiouane

Project Lead · Mother Of Thick Data

Sofie Thorsen

Creative Lead & Head Of Communication

Bertil Ipsen

Projet Manager · Master Of Tools

Community Partners & Collaborators

We are proud to have been founded by partners from the consultancy Agora, the organisation Volcano and the research unit TANTLab at Aalborg University. This means that we are surrounded by creative brains from both research, consultancy and creative industries with which we collaborate and share knowledge.

Anders Koed

Partner · Associate Professor at Aalborg University

Anders Munk

Partner · Associate Professor and Director at Tant-lab

Andreas Granhof

Partner · Phd in Organisational Development

Jakob Nørlem

Partner · Consultant in Management Development

Kristian Riis

Partner · Director in Nordic-la

Lasse Kristensen

Student Assistant · Techno-anthropology Student

Louise Romain Watson

Student Assistant · Techno-anthropology Student

Snorre Ralund

Phd Student At University Of Copenhagen


Do you want to talk?
Here is three good reasons to get started

Wanna wrestle? Are you a curious company or organisation that wants to discuss a possible project og just hear, how we can help with a current challenge? Let’s have a talk about it - we don’t bite.

Discuss a project

Are you a skilled student or data practitioner who wants to borrow our data, start a data experiment with us or develop a new method together? Let’s dance! Vi love to collaborate.

Co-create with us

We are always looking for skilled people. Are you passionate about ethnography or data science, or are you good at communication, design, counselling, innovation or something else? Show us what you can.

Talk about job

We love data, but we love talking to people even more. Send us a question and you will hear from us soon.

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