Backscatter is a Human Data Science Studio based in Copenhagen, where a profound curiosity about people meets data science in experiments, analyses and consultancy about data-driven urban innovation. We find human answers to complex questions related to the development of our cities and we help municipalities, urban developers and architects design cities that are in sync with the needs and dreams of citizens.
Every time they post a picture of their surroundings on social media, or leave a comment on an online debate, they leave a data-trace. These tracks can tell us unique stories about people’s daily life, communities, and the way they experience the area they live in.
It builds upon the analysis of user-generated qualitative data, which gives a nuanced picture of a city and its social dynamics.
With our analysis we help our clients with:
• Mapping trends in how people use city space
• Diving deep into discourse and narratives that concern citizens in a given area
• Localising groups and communities in order to see which interest and views they have in common
• Identifying potential partners that can support a successful urban development project
• Involving residents in important decisions that will impact the future of their city
Vi hjælper organisationer udvide deres data fantasi, så flere bliver i stand til at til at tænke kreativt om organisatoriske problemstillinger igennem data. Så data bliver sjovere og mere sexet at arbejde med. Vi udvider forståelsen af, hvad der kan udgøre brugbare data og hjælper organisationer forstå, hvordan data kan anvendes på nye og eksperimenterende måder og være med til at fremme innovation, inddragelse og strategiudvikling i din organisation.
Vi ønsker at gøre det nemmer for organisationer at skelne hype fra de virkelige potentialer i dataarbejde. Det er fx vigtigt at afmystificere ideen om at big data kan løse alle problemer. Derfor er data realisme lige så vigtig for os i vores projekter som data fantasien. Fordi det er vigtigt både at kende muligheder og begrænsning ved anvendelsen af data - heriblandt hvornår dataprojekter kan være med til at rykke ved en problemstilling, og hvad det kræver af ressourcer.
The New European Bauhaus Local Initiatives program offers support to small and medium sized cities in the European Union, promoting the transformation and adaptation of our cities and fostering the three complementary values of aesthetics, sustainability and inclusivity.
Together with the youth organization SAGA, we mobilise young adults to produce knowledge on their interests, concerns, habits, and values. We do that through a new form of digitally-mediated, participatory, direct engagement in Backscatter's app Our Walk.
Backscatter is a databureau based in Copenhagen. Our team is composed of different profiles that hold unique experience and skills across the fields of anthropology, sociology, data science, future studies, archeology, philosophy and organisational development.
This enables us to create new insights and help organisations upfold strategic problems in new ways through data projects that are tailored to their current situation.
We are proud to be surrounded by partners from the cultural organization Volcano, the research unit TANTLab at Aalborg University and SODAS at the University of Copenhagen. at Aalborg University.
This means that we are surrounded by creative brains from both research, consultancy and creative industries with which we collaborate and share knowledge.
We love data, but we love talking to people even more. Send us a question and you will hear from us soon.